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CNET gives a write-up to one of my favorite city-ranging games going on now. And they say I took one of the game's tasks "seriously" when they used a photo of my lantern-wallet. Hell yeah, I took it seriously, I was going for bonus points. And it paid off.

To one of the architects behind alternate-reality games, however, "SF0" has some of the same kinds of multimedia elements but provides players with an all-new game mechanic.

"It's more in the category of urban superhero gaming, because they're not really doing a narrative," said Jane McGonigal, a lead designer at 42 Entertainment, which has made several of the best-known alternate-reality games. "I really like the modular missions. You can do them any time and at any place, and that's really different from ARGs, which tell you what to do and where to do it."

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